Management Team

Bill Nussey, President and Chief Executive Officer

Bill Nussey has 20 years of experience as a chief executive for technology companies. Previously, Nussey was president and CEO of iXL Inc., a publicly traded e-business consulting firm. During his tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter and served multiple Fortune 500 customers including General Electric, JP Morgan and Delta.

Prior to iXL, Nussey was an investment professional with Greylock, where he worked on investments including DoubleClick, MediaMetrix and iXL. Before Greylock, Nussey was the co-founder and CEO of Da Vinci Systems. When he sold the company to ON Technologies in 1994, Da Vinci was the third most widely used email product in the world with more than 3 million customers in 45 countries.

Over the years and under Nussey's guidance, Silverpop has been the originator of many industry best practices and innovations. As CEO, he has consulted with numerous marketing executives on the use of email as a strategic communications channel and uncovered solutions to many of the challenges marketers are facing. Nussey shares these insights in his groundbreaking book, "The Quiet Revolution in Email Marketing."

In 2004, Nussey received the Direct Marketing Association's Marketing Technology and Internet Council Annual Award of Excellence, and was named Marketer of the Year by the Atlanta Interactive Marketing Association. He also serves on the board of directors of nuBridges and Air2Web. Nussey holds a Bachelor of Science degree in electrical engineering from North Carolina State University and an M.B.A. from Harvard Business School.


Jim McCormick, Executive Vice President and Chief Financial Officer

Jim McCormick brings more than 20 years of financial, accounting, merger, operations and risk management experience to Silverpop. Most recently he was CFO and treasurer at Harbinger Corporation, a publicly traded BtoB e-commerce provider. At Harbinger, McCormick supervised the integration of 14 acquisitions, overhauled financial and operating systems and helped drive a ten-fold increase in market capitalization leading to its sale in mid-2000 for approximately $1.1 billion.

Prior to Harbinger, McCormick was CFO, treasurer and secretary at Knology Inc., a Georgia-based broadband telecommunications company. While at Knology, he executed Knology's public debt offering and raised over $320 million of combined debt and equity to fund the company's expansion. McCormick has served as consulting manager in Andersen Consulting's Melbourne, Australia office, assisting Global 2000 companies with M&A feasibility, organizational structuring and profit improvement, and as auditor with Arthur Andersen & Co. in Atlanta, Ga.

McCormick is a Certified Public Accountant and holds a Bachelor of Science degree in accounting, Summa Cum Laude, from Florida State University.


Chris Curtin, Chief Technical Officer

Chris Curtin brings more than 15 years of experience leading the design and development of large scale, mission critical, distributed business applications. Previously, he was the director of engineering for Bradley Ward Systems Inc., where he developed and implemented manufacturing applications for the food industry and was lead architect at Manhattan Associates. Curtin graduated from the University of Massachusetts with a Bachelor of Science degree in computer science.


Jeff Newlin, Senior Vice President of Global Sales and Client Services

Jeff Newlin brings 20 years in technology sales and marketing to his position as head of Silverpop sales and client services. Previously, Newlin was vice president of field engineering for MerchantWired, where he was instrumental in growing the customer base, driving revenues, and managing business development partnerships. Prior to MerchantWired, Newlin was vice president of sales engineering for Cybrant Corporation, a software and services company that builds and implements J2EE-based product pricing and configuration extensions to CRM solutions. There, he built and managed the sales engineering organization that was instrumental in the company's rapid growth. Newlin has also held senior sales and marketing positions with TenFold Corporation, Texas Instruments Software and KnowledgeWare.

Newlin holds a Bachelor of Science degree in computer technology from Purdue University.


Elaine O'Gorman, Senior Vice President of Marketing and Product Strategy

In her role as senior vice president of marketing and product strategy, Elaine O’Gorman is responsible for both the delivery of exceptional strategy consulting to Silverpop’s clients and the careful cultivation of Silverpop’s thought capital leadership, both vital to maximizing Silverpop customer success. She also directs marketing, industry affairs, regulatory affairs and product planning for the company.

Having worked for companies such as Kraft Foods and American Airlines, O'Gorman brings a tremendous background of marketing and channel development experience to Silverpop. Of her 11 years with Fortune 100 companies, O'Gorman most recently managed Web-site content and email marketing for American Airlines’ multi-billion dollar Web site, building one of the world's largest email marketing programs.

Named among BtoB Magazine’s “Who’s Who,” O’Gorman is widely recognized as a subject matter expert in online relationship marketing, specializing in email marketing. She has appeared in publications as diverse as Catalog Success, Direct Magazine, ClickZ, Chief Marketer, Brand Advocate, Target Marketing and Email Insider.

O’Gorman makes several dozen appearances a year, speaking on best practices at such venues as the Direct Marketing Association’s annual conference, the eMarketing Association, programs by the Strategic Research Institute, the National Center for Database Marketing, Privacy and American Business’ Annual Conference, the Annual Conference for  Catalog and Multichannel Merchants, and the DMA B-to-B Marketing Conference.

O'Gorman is on the board of the Atlanta Interactive Marketing Association. She is a Certified Managerial Accountant and a Certified Project Manager (PMP). She holds a Bachelor of Science degree in economics from the Wharton School and an M.B.A. from the Ross School of Business at the University of Michigan.


Garrett Suhm, Senior Vice President of Engineering and Product Operations
 
Garrett Suhm is responsible for creating the software that enables Silverpop customers. He has more than 18 years of experience successfully delivering software products and services. Previously, he was an assistant vice president at Equifax, where he developed and implemented various consumer credit products, and led global enterprise application architecture initiatives. He has also served as a product manager and consultant with Stonebridge Technologies, with successful projects at MCI, UPS, and other companies throughout the Southeast. Suhm graduated from the Ohio State University with a Bachelor of Science degree in computer engineering.

Loren McDonald, Vice President of Industry Relations

McDonald drives Silverpop’s portfolio of industry leadership activities, sharing with marketers new ways to fully engage with customers and prospects. He manages the development of white papers and studies, Webinars, bylined articles and blogs, and delivers extremely popular educational sessions at major industry conferences.

McDonald has 24 years of experience in marketing, consulting and strategic planning. Previously, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. He was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services, and has held executive marketing positions at USWeb/CKS, NetStruxr and Arthur Andersen.

A Media Post Email Insider columnist and former ClickZ Email Delivery columnist, McDonald has written more than 150 articles on email marketing best practices. He was selected Marketing Executive of the Year by the American Business Awards (Stevie's), and launched a best practices newsletter that won seven awards, including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.

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