2006 Press Releases

12.12.06Silverpop’s Improved Data Integration Responds to Email Marketers’ Needs
Silverpop recognized as Accredited Application partner with Omniture

12.06.06Age-Old Challenges Still Confronting Marketers
New survey identifies key concerns for email marketers

11.30.06In-Depth Reporting and Analytics Help Agency Prove ROI
Interactive Marketer Benefits From Silverpop Capabilities

11.01.06Silverpop Solidifies Position as a Top Email Service Provider
High analyst score and strong financial growth solidifies company’s market-leader position

10.15.06Silverpop Study Reveals "Email Creative That Works"
Findings identify creative elements that boost click rates

10.05.06A Three-Pronged Approach to Successful Email Marketing
Silverpop's Strategy VP Elaine O'Gorman Addresses the eMA Conference

7.24.06Silverpop's 2006 List Growth Survey: Comparing UK/EU Tactics with US/Canadian Methods
Companies interested in growing international email marketing lists will find tactics that prove highly successful in one country don't necessarily work in another.

7.21.06Silverpop CEO Moderates ad:tech Chicago Session on Merging Web Analytics and Email Marketing
Bill Nussey, CEO of Silverpop, will moderate the session “Merging Web Analytics with Email Marketing Metrics to Increase Performance” at ad:tech Chicago. Attendees will learn the benefits, strategies and tactics of integrating customer data.

7.12.06Silverpop CEO Recognized for Outstanding Accomplishments
Bill Nussey ranked top in email category in BtoB magazine’s “Who’s Who” special edition

06.14.06Silverpop Adds Top Talent to Accommodate Dramatic Growth


05.09.06Silverpop Survey Uncovers Best/Worst List Growth Tactics
Study findings announced at ACCM

05.03.06For Better Email Results, Put Your Back Into It
Attendees at Silverpop’s Digital Marketer Conference told greater effort needed for improved results

4.25.06“Hi Mom, Look at Me. I’m an Email Marketer!”
Silverpop’s O'Gorman Presents at DMA's DMB Conference

3.20.06Email Marketers Missing Out on Opt-Outs
Silverpop study finds retailers can do more to continue the relationship

3.07.06Silverpop Joins Forces with Top Web Analytics Firms
Announces partnerships with Coremetrics, Omniture, WebSideStory and WebTrends

1.11.06Silverpop Expands Board of Directors
Former DoubleClick and IBM Executives Join Board

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