Sophisticated Opt-in Email Marketing Tools at Your Fingertips

Silverpop offers easy-to-use advanced message creation techniques that, when properly deployed, result in an unmistakable improvement in overall customer satisfaction and a real upsurge in lifetime customer value. Advanced email messaging capabilities make it easier to quickly implement targeted opt-in email direct marketing programs of the highest level of sophistication.

Dynamic Content -  Discover the power of this opt-in email marketing tool and communicate one-to-one with customers and prospects
Dynamic content allows you to tailor message content, images and links to the individual interests of your recipients, resulting in higher relevancy and personalization. Based on any number of factors including demographics, past mailing behavior, recipient preferences, or data contained in the recipient list, you can easily send specific offers, articles, images and other content specifically tailored to the recipient and most likely to generate your desired response (i.e., product purchase, registration, download, etc.). Dynamic content lets you easily customize every message, every time.

Multi-match Dynamic Content
Relevancy is the key to generating results, and Silverpop’s Multi-match Dynamic Content capabilities help ensure each message you send will be not only relevant but anticipated. This powerful tool takes email marketing beyond personalization and segmentation to truly sophisticated, one-to-one communications. With the ability to incorporate multiple variables into email message creation, Multi-match Dynamic Content delivers messages with detailed information that is uniquely relevant to each recipient.

Examples of Multi-match Dynamic Content usage include:

• Provide recipients daily updates about any number of stocks in which they’ve expressed interest, with share prices and news all neatly formatted in a branded layout.
• Send multiple vacation hotel prices with locations and descriptions based on recipient preferences.
• Provide information about new book releases with associated price information, images, and
  “click-to-purchase“ links, all pulled from a customer preferences file.

Event-Triggered and Automated Mailings
Event-triggered and automated mailings allow messages to be sent instantaneously based on recipient actions and customer events. Silverpop's automated mailing feature allows you to send mailings automatically when someone opts in to your list, opts out, or edits his or her profile. And, with Silverpop’s custom automated mailings you can configure the system to automatically send mailings based on user activities such as registrations, website actions, and other external events. Full aggregate and recipient-level tracking are available for all automated message types.

Complete Campaign Automation
Complete campaign automation takes targeted opt-in email direct marketing campaigns to the next level. With this opt-in email marketing tool, you use business rules to establish a sequence of automated mailings based on triggers you define. Complete email campaign automation is ideal for executing lifecycle marketing initiatives. You set up a campaign once and leave it to run on its own, giving you more time to analyze and test results. Using Silverpop’s advanced reporting tools, tweaks can be made to campaigns as needed without disrupting the flow of communications to your recipients. Use email messaging automation for new customer curricula or for lead warming.